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CRÉATION AFRICA: From sneakers to spreadsheets — Lindelani Nedoboni’s S.W.A.N.K Jozi journey

CRÉATION AFRICA: From sneakers to spreadsheets — Lindelani Nedoboni’s S.W.A.N.K Jozi journey — photograph supplied by Daily Maverick

Image: Daily Maverick

What began as a group of teenagers from Soweto chasing the latest fashion trends eventually became a successful fashion brand. The hustle has grown into a business that has forced its founder to learn an entirely different game.

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