Lai Mohammed: Africa must exploit $1.3trn MICE market

Reported by Vanguard Nigeria · yesterday 21:51 · Nwafor

By Joseph Erunke Former Minister of Information and Culture, Alhaji Lai Mohammed, has urged African governments to reposition the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as a major economic tool, saying the continent currently accounts for only about four per cent of a…

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