Deepfakes are wrecking influencers’ credibility, one fake ad at a time
Image: The Guardian Business
Influencers aren’t just battling competitors for brand deals. They’re now battling AI versions of themselvesEarlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn’t recognize on Instagram. In a sponsored ad, Schuman, who has more…
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